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An AI app for creating nonconsensual nude images of anyone is getting the vast majority of its traffic directly from Meta platforms, where the app is buying thousands of explicit ads featuring nonconsensual nudity of celebrities and influencers. The blatant and repeated violation of Meta’s policies over the course of months is making a mockery of the company’s ability or willingness to moderate a known bad actor that at the moment appears to get the majority of its users by paying Meta directly for ads.

The app, known as Crushmate or Crush AI, has been buying ads on Facebook, Instagram, and other Meta platforms since at least early September. As first reported by Alexios Mantzarlis in his Faked Up newsletter, according to internet traffic analysis firm Similarweb, three of the domains Crush uses had around 240,000 visitors combined, with 90 percent of that traffic coming from Facebook or Instagram.

I’ve seen Meta remove some of these ads since September, but at the time of writing the same three domains that were advertised on Meta platforms and redirected to Crushmate’s services had around 350 active ads and more than 5,000 ads overall. 

Most of the recent ads use the same format. They take a video a woman posted to Instagram or TikTok and show how a user can pause the video on any frame and create a nude image of her. Many of the ads, which are still active, do this to videos of the extremely popular OnlyFans creator Sophie Rain, who made headlines recently for making $43 million in one year on OnlyFans. As Mantzarlis points out, one ad nudifies Mikayla Demaiter, a model with 3.2 million followers on Instagram. Rain and Demaiter did not respond to a request for comment.